- UNRIVALED NEGOTIATIONS
- VIGILANT REPRESENTATION
- LUXURIOUS MARKETING
- STRATEGIC PRICING
“4.9/5 Stars” –ZILLOW
NET MORE MONEY. For 20+ Years, Our 1% Listing Commission Has Been Saving Millions for Sellers in Greater Seattle. Learn How to Get Your Home Sold For Top Dollar, Save Fees & Net More Money with our:
BEST PHOTOS IN-TOWN
Stunning Interior, Exterior, Twilight & Aerial Images by Seattle’s TOP Architectural Photographers $$$
Massive Online Exposure via NWMLS, Property Search Sites, Broker Sites, Social Networks & more
Custom Designed. Mobile-Friendly Site with Full-Screen Images, Listing Details. School Data & Community Info
An Enticing Description of Your Home’s Valuable Features & Benefits, Creatively Composed to Attract Buyer’s
VIDEO & VIRTUAL TOUR
Captivating Property Video and State-of-the-Art Matteport 3D Floor Plan Virtual Tour of Your Luxury Listing
Engaging Digital Flyer of Your Listing Emailed to Thousands of Local Real Estate Brokers and Prospective Buyers
SOCIAL MEDIA ADS
Your Listing Viewed, Liked, Commented-on & Shared Virally on Highly Trafficked Social Networks
FOR SALE SIGNS
Eye-Catching Upgrade Realty For Sale Sign, Flyer Box, Directional Arrows & Custom Interior Message Placards
Stunning Double-Sided Flyers Printed in Full-Bleed on Thick, High-Gloss, Card Stock – Unlimited Quanities
Glamorous Model Home Staging & Personalized Listing Preparation Plans by Leading Interior Designers
HOME PREP & REPAIRS
Quality Professionals Eager to Prepare Your Home For Sale – Cleaners, Landscapers, Painters & more
Secure Northwest MLS Issued Keybox for Allowing Brokers Controlled Showing Access (optional)
Personal Follow-Up with Buyers & Brokers After Every Showing To Answer Questions & Gather Feedback
LUXURY MAGAZINE ADS
Your Luxury Listing Featured in Widely Distributed Publications, Reaching Affluent Buyers Worldwide
Our Modern Day, Highly-Technical Version of a Well-Established Real Estate Marketing Classic (optional)
Ultra High-Quality ‘Just Listed’ Postcards of Your Luxury Listing Mailed to Nearby Neighboring Property Owners
See Our Luxurious Marketing In Action
CAPITALIZE ON MARKET TRENDS
Valuating thousands of homes over the last 22+ years of our ever-evolving real estate market has well-honed our skills for capitalizing on current trends and effectively pricing homes under any market conditions. From the times when the median home price in King County still had yet to crest $250,000, through the times when the bubble burst with a flood of short-sales, then recovered and skyrocketed all the way up to today’s record highs – We’ve experienced decades of dynamic action, studying the market and strategically acting upon its every fluctuating move.
ACCURATELY VALUATE YOUR HOME
Like the Puget Sound regions’ diverse geological features, a wide variety of housing styles are sprawled across its beautiful landscape – and we can accurately price them all! From the easier to appraise properties such as condos in the city or tract housing in the suburbs, to the more challenging to appraise properties like custom built homes on quirky lots and unique estates on acreage, we have been consistently studying the values of thousands of homes in all levels of difficulty, in all styles and in all price points throughout the Puget Sound for DECADES. Have us valuate yours!
AVOID COSTLY OVERPRICING TRAPS
Overpricing often leads to extended market times, low-ball offers & exhausting sales with challenging buyers who are pushing their loan limits to the max. The tactic of pricing high for ‘negotiating room’ oftens backfires, resulting in self-sabotaged marketing efforts, red flags on your market history, price reductions, weakened negotiation leverage & your potential proceeds being left on the table; or worse yet, your home being left on the market, unsold. Beware of weak agents attempting to flatter you into listing with them at an overinflated price. Your hard earned equity isn’t worth the gamble. Don’t take the bait!
RECIEVE STRONG FULL PRICE OFFERS
Upon completing a thorough valuation of your home and reviewing the latest sales trends in your neighborhood, we’ll propose an effective pricing strategy for selling at top market value (potentially with multiple-offers) so you can maximize your gains and be certain you aren’t leaving any money on the table. Effectively pricing your home will surely lead to a much faster sale with buyers who are highly-motivated, highly-qualified and happily willing to pay you top market value. Occasionally, under ideal circumstances (and with some luck), you may receive multiple-offers above fair market value (more on this to follow)
How Much Is Your Home Worth? Get a Professional Valuation ‘On-The-House’!
* Ask Us About the $100 Mistake That Can Cost You A Sale
HAVE US UPGRADE YOUR GAINS
In the negotiations of real estate contracts, thousands of dollars are often lost or gained (occasionally, tens of thousands of dollars). Putting our negotiating skills to work for you will have an even greater positive impact to your bottom line than our low commission rate. We will confidently and convincingly defend every well deserved dollar of your home’s fair market value. Overly prepared with an onslaught of undisputable facts & data by our side, the Buyer’s broker will find us utterly unswayable & unable to be persuaded into considering any price below value. In fact, some SELLERS have struggled to get US to agree with a lower offer. (we let the bosses win that discussion)
WIN BIG WITH MULTIPLE-OFFERS
The low housing inventory has made multiple-offers much more common over the last several years. In neighborhoods experiencing ultra-hot housing markets, multiple-offers have come to be expected with near certainty. If your home is a prime candidate for multiple-offers, our Luxurious Marketing and Strategic Pricing will set the optimal stage for attracting high bidders. Then, our masterful execution of the complex & intricately sophisticated multiple-offer negotiation process will create windfall gains. Delivering surprise profits to our Sellers is thrillingly gratifying for us. Imagine how happy you will be if we bring you an offer for tens of thousands of dollars above your asking price!
SECURE ALL TERMS & CLOSE SMOOTHLY
In a real estate transaction, to say you have a lot at stake would be an understatement. Unfortunately, there is no shortage of snaky brokers and buyers who will exploit your vulnerabilities if they feel they can benefit from finding ways to catch you off-guard. Failing to properly negotiate the many small terms and seemingly inconsequential details when you enter into a contract with buyers can later come back to haunt you if the buyers find useful ways to leverage them against you in the midst of a tense, and potentially deal-breaking, stand-off. During negotiations, properly securing the small details, when you have the initial up-front opportunity to do so, will ensure a smooth and successful closing.
OUTMANEUVER INSPECTION PLOYS
Aside from the negotiations of the sales price, the inspection negotiation process will probably have the next biggest impact to your bottom line (& stress levels). Some Buyers and their Brokers may blow minor repairs way out of proportion in an attempt to beat you up on price, or simply out of pure naivety. In either case, we’ll present Buyers with an extensive fact-based reality check, in order to keep matters in proper perspective and our sale moving forward. After decades of negotiating thousands of home inspections, our tightrope treading talents for keeping sales together while minimizing unnecessary Seller concessions is unmatched. Defending your homes’ value goes far beyond the sales price.
“4.9/5 STARS” -ZILLOW
“$20,000 Over the Listed Price!” “Nick was so easy to work with and he delivered on everything he told me. He had the best photographer who took fantastic photos and my condo sold for $20,000 over the listed price! Thank you Nick for your great communication and expertise!” – C. O’Leary (Kirkland, WA)
SECURELY PROTECT YOUR BEST INTERESTS
In the sale of your home (and beyond), your best interests are our best interests. Our standard is to treat every clients’ sale as if it were our very own. From the time we first discuss listing your home, through the time we successfully close your sale and your net proceeds have been received, we’ll guide you through every step of the process, while securely protecting your best interests, and shielding you from potential threats along the way. The listing and sales process can be riddled with hidden traps and hazards, which we constantly stay vigilantly on the lookout for, keeping you & your sale safely out of harm’s way.
CONFIRM TITLE IS CLEAR & MARKETABLE
Your properties preliminary title report will be ordered and professionaly reviewed upon entering into our Listing Agreement. If any errors or issues are discovered on your properties’ title, we’ll work with our team of professionals to get them resolved in a timely fashion. You may be surprised with what we find (or don’t find) on there.
QUICKLY & EASILY ACCESS US ANYTIME
We are always eager to take care of business – with an upbeat and positive attitude – because selling real estate is our idea of great time! Go ahead and test us now – call 206-533-3322 – we pick up the phone. From early in the morning until late into the evening, we’re usually talking real estate and selling houses. In reading our client reviews you’ll notice our strong communication skills are repeatedly mentioned, which we are quite proud of. Critical sales and time-sensitive deadlines occur daily in residential real estate, so, whether its over the phone, email, text (or in-person if needed), we are always easily reachable!
TRIPLE-CHECK YOUR SETTLEMENT STATEMENT
When you finally reach closing, after all the time & hard work you’ve put into making sure everything with your big sale goes just right, you’ll have confidence knowing we’ve double & triple-checked your final sales figures for 100% accuracy. The only challenge you’ll face at closing is deciding what to do with all the money you saved with us!
VERIFY FINANCES & SCRUTINIZE MOTIVATION
Working on a sale with highly-motivated & highly-qualified buyer is a pleasure. Attempting to work with an unmotivated or unqualified buyer does not usually end well. So, in addition to fully verifying the buyers financial qualifications & loan approval status, we also scrutinize how sincere their intentions are for actually closing on the sale. Finding yourself locked into a failing sale with flaky buyers, who are still shopping for other homes & plan to beat you up on price over inspection repairs or use them as an excuse to kill the deal, won’t happen on our watch. After vetting buyers for decades, getting a clear read on their true intentions is second-nature to us.
MONITOR THE BUYERS LOAN PROCESS
As we progress towards closing day, we’ll stay in constant communication with the buyers lender to confirm all the financing deadlines and conditions are being met on-time. If any challenges show signs of potentially arising, we’ll sound the alarms well ahead of time, keeping all parties working hard work and on-track to close on time.
Ready For Next-Level Results? — HAVE US UPGRADE YOU!
SCHEDULE A LISTING CONSULTATION – Our Founding Broker, Nick Southard, is extremely motivated to personally present exactly how Upgrade Realty can get your home sold at top dollar and maximize your gains for only 1% listing commission! The meeting is about 30 minutes in length and it’s obligation free. We appreciate the opportunity to provide you with helpful information and earn your future business!